Three free small company marketing strategies are included in this post, which you can apply right now to boost sales and earnings by this evening.
Actually, marketing for small businesses isn't a trial by fire, but you still have to do it.
Get business referrals as the second tip.
The easiest business to complete a deal on and the most financially lucrative to acquire are referrals since the person who recommended the business to you has already done the hard work of building trust on your behalf. I only accept private clients through recommendations in my own firm since the quality of the work is so good.
The majority of us don’t take any action to encourage or promote referrals, which is the issue. We just become thrilled when they happen, much like sunny days.
One easy question that we can use to swiftly turn this around is to ask clients and customers, “Whom do you know who needs the same kind of help I’ve just provided you?” That’s a question you could ask your top 20% of clients over the phone right now.
You may even go one step further and establish the groundwork for referrals right from the beginning of your working with a new customer: “Referrals help me grow my business. I thus hope and trust that if I perform an excellent job for you, you would recommend me to at least three others who I might be able to assist.” Despite the fact that it’s their business, most entrepreneurs are too bashful to require this of their clients.
Third tip: Become the darling of the media.
Any newspaper, whether local or national, will have “hot shots” expressing opinions on a wide range of subjects, such as fish tanks, finance, and houseplants. Who are these people, and why is anyone interested in what they have to say at all? They’re just regular guys and women with professional knowledge of their field of specialty, just like you and me. The only difference is that you’re not in the paper while they are.
How exactly do they get there? Specifically, how does this happen? By contacting the local media and effectively stating, “I’m an expert on widgets, and I’ve got help and advice on thingamabobs your audience would genuinely appreciate and benefit from,”
It is not difficult for any business owner to do; in fact, it is probably best for all business owners. I used to write a monthly piece for the local monthly newspaper about my own business. I think it took me thirty minutes a month to write, but it brought in a steady stream of business, one contract for thirty thousand euros.
Look? By the end of the workday, you could be able to earn additional money with these three free small business marketing techniques. However, YOU must take action and force them to work for you; they are unable to accomplish this on their own.
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