A well-optimised SEO consultant agency in Mumbai will lead to better ranking on the Google search engine. The main question is: how do I start with SEO? One of the best ways to optimise SEO is to do keyword research for your website. You will get to know what the popular keywords are, what people search for, and how many competitors you have. Then you will be able to decide what keywords are the best to use. Google has a Google Keyword Planner that I recommend using for keyword ideas and more insights.
The next step is optimising your website with off-site SEO and on-site SEO.
Off-site SEO is anything you can do to get traffic from different channels, such as links, social media, social bookmarking, and more.
On-site SEO is the optimisation of different parts of your website, including content.
In this case, on-site SEO is more important to Google, and I recommend focusing on it in the first place. You can start improving on-site SEO by adding title tags and meta descriptions with your main keywords in them, header tags that would make your content an easy-read piece, and alt text for images to describe images on the web, so if the image was searched in Google, it would lead to your content.
Here you can find 30 WordPress SEO Tips to Increase Search Engine Ranking that can be used not only for WordPress users.
External and internal links
Off-site SEO is an amazing tool to promote your website and improve its ranking by backlinking; however, while focusing on the external links, we often forget to do internal linking. Google uses both internal and external links to set the value of the website, and if there are a lot of links to a page, Google will decide that this page is important and will rank it higher. Internal links are a way to keep your visitors on your website and also to improve your Google ranking.
